Let Me Explain

MOVIE KEY ART & SOCIAL MEDIA: KEVIN HART

Kevin Hart's "Let Me Explain" tour was a truly unforgettable experience for fans, with the comedian performing in over 100 cities across the globe and bringing joy and laughter to audiences everywhere. The marketing campaign for the tour was designed to not only promote the event, but to also capture the emotional connection that Hart has with his fans.

⁰¹ The Art

We created stunning cover art and title artwork for Kevin Hart's "Let Me Explain" tour and feature film. We worked closely with the Codeblack/Lionsgate teams to develop a new approach to Kevin Hart's branding, and produced marketing materials that were truly iconic and game-changing. Our artwork was seen everywhere from bus wraps and signage to posters and displays, and even digital billboards and online ads on platforms like Facebook and Google. The result was a visual feast that effectively communicated the rise of a legend.

⁰² The Science

At Royalty Marketing, we understand the power of social media in reaching and engaging with audiences. For Kevin Hart's Let Me Explain tour and feature film, we used Hootsuite to manage and monitor social media activity across platforms like Twitter, Facebook, Instagram, and YouTube. By analyzing key metrics such as engagement rates, impressions, and click-through rates, we were able to optimize our strategy and content to achieve maximum impact. Our data-driven approach helped us generate buzz and excitement for both the tour and film, resulting in increased ticket sales and box office revenue.

⁰² The Result

The end result of our collaboration with Kevin Hart and the Codeblack/Lionsgate teams was truly remarkable. "Let Me Explain" went on to become the 4th highest grossing stand-up comedy concert movie of all time, only behind iconic classics like Eddie Murphy's "Raw," The Original Kings of Comedy, and Richard Pryor's "Live on the Sunset Strip." Our data-driven approach and stunning visuals helped create a legendary brand for Kevin Hart, and left audiences laughing and inspired.

MOVIE KEY ART & SOCIAL MEDIA

The Experience

Kevin Hart "Let Me Explain" campaign was a huge success due to a combination of well-executed social media marketing, striking artwork and tagline, and a focus on creating a legendary, iconic image for the comedian. By understanding the audience and utilizing the latest technology, Royalty Marketing was able to create a memorable and effective campaign for both the tour and feature film.