The Codeblack / Lionsgate teams were looking for a new approach to Kevin Hart’s branding. They had a new movie coming out with a limited amount of time to produce marketing materials. Their request was to make something that would set Kevin Hart apart. Legendary. Iconic. Game changing.

“Let Me Explain” was the 4th highest grossing Stand Up Comedy Concert Movie of all time, only behind Eddie Murphy’s “Raw”, The Original Kings of Comedy and Richard Pryor’s “Live On the Sunset Strip.”